Showing Off
I recently I decided to take myself out of the comfort zone and make an appearance at a Pharmaceutical trade show. You're probably thinking, “Yes! He gets to leave the office, travel, face-time with clients and candidates…” What’s so tough about that?
As great as it is to get out there and “schmooze”, I must say that trade shows are lots of work and preparation- involving marketing calls, setting up meetings, and making reservations. Then comes the actual appearance at the show.