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The “Cloud”- Disrupting the Role of the Marketing Executive

Marketing mostly used to be an art and it was tough to prove its value quantitatively. It was a guessing game and simplistic- not overly reliable from the business perspective. Today it has changed into a data-driven science; dealing with savvy customers who have been radically empowered. The Chief Marketing Officer (CMO) is at the center of this renaissance and over half of CEOs say the CMO is well positioned to become the new CEO. All of this has come about due to the Cloud, and we are just at the beginning of this transformation. Is your business ready?

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