Hobson Associates

Technology Sales

2017 Sales Teams: the New Normal

SDR, LDR and BDR… what is the difference?

Sales, Lead and Business Development reps in a SaaS sales context…. are these just different words for the same role?

Times have changed and so has sales. As a business leader in today’s competitive landscape, your team can’t afford to fall behind. So what’s going to really set your organization apart? Your modern sales team, of course. But what does it look like?  From my experience as a recruiter who builds technology sales teams of every level, I can tell you that the single most important thing you can do to improve your sales and lead generation results is to specialize your sales roles into the following:

READ MORE