Prospecting in the Wild!
I’m a big animal lover. I have a dog, a Cavalier King named Murphy, who is smart, good looking and can hunt down food like no one else… from tables, gym bags, backpacks, you name it. Murphy is most notably known for once devouring a whole five pound box of Godiva dark chocolates, wrappers and all, and lived! He is also an expert at pulling tablecloths down when no one is around.
Speaking of hunting, today my colleague discovered that a ‘critter’ has been eating his peanut butter crackers. The critter apparently completed said task twice this week, successfully getting into metal desk drawers and carefully creating a round hole in the package and feasting on his catch!
If Murphy or our office critter were in sales, they would KILL their quotas! They’re true hunters who “eat what they kill”.
“Eating what you kill” is also an expression used in sales, recruiting, or any other profession where you are paid a commission based on the amount of deals closed. Success in these fields requires a good amount of prospecting, marketing, and hunting.
At Hobson Associates, prospecting, marketing and "hunting" are integral parts of our recruiters’ daily practices, with each person making a minimum of 100 to 150 calls per week. For my practice area, Life Sciences, this involves gathering contacts that are strategically aligned with talented candidate capabilities-in the area of drug development (Clinical or Preclinical, Biopharma or Pharma.)
Some of my clients can’t believe that I develop an entire marketing plan around a great candidate, confidentially presenting their “sizzle points” to companies, and the impact the professional could have on their organizations.
Hey, I’m not pulling down tablecloths or eating chocolate and peanut butter crackers, but what I AM doing is prospecting and marketing-which if done right, results in many win-wins:
- Companies making great hires and increasing their revenues.
- Smart career moves for well-deserving professionals.
Plus, this allows me, the recruiter, to make a living and eat (Murphy too!).
Happy hunting!