Hobson Associates

Vistaar

Director of Marketing

Vistaar is a leading SaaS provider that enables companies to optimize pricing, promotion, configuration, and rebate management. 

OUR CLIENT'S NEED:  Someone to really take over the content piece of marketing and help them with their overall marketing needs. The company had really progressed and grown from a niche standpoint, with lots of success and new product releases-yet their marketing was still behind the curve.

THEIR SEARCH CHALLENGES: The self-funded startup organization did not have a huge amount of resources to pay a VP of Marketing. They also wanted a marketing professional out of their direct space, who lived within a couple of hours from their corporate office.

OUR TALENT DELIVERY SOLUTION: This search took a couple of rounds to get just right… We initially went after industry people and were able to connect with  several candidates for interviews. One candidate we found even made it to the final interview stage-but was just not the right fit. The client decided to lower the compensation and look for someone at the associate marketing level. We came up with three brand new candidates, one of which ended up being the perfect match: had a passion for their niche, (even though not directly in Vistaar’s space), expertise in marketing communications, software experience, and was the perfect cultural match for the company. 

Not every search is easy, so it was important to stay with our client through the ups and downs and changes of the search. As challenging as it was, we were still able to fill in under sixty days total.

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