Tylie

First-Ever EVP of Sales – Hired!

ROLE FILLED:
Executive Vice President of Sales
Client: Tylie – A premier, woman-owned provider of advertising delivery solutions

THE CLIENT’S NEED:
Tylie needed to hire a proven sales leader with experience in Broadcast & Digital Spot Delivery—someone who could grow revenue and take the reins on marketing. It was their first time hiring an EVP of Sales, and they needed a trusted guide through the process.

THEIR SEARCH CHALLENGES:
This was a highly specialized role in a niche industry, and Tylie had concerns about finding a candidate who could truly understand their business and bring strategic value from day one. They needed both industry fluency and leadership credibility.

OUR TALENT DELIVERY SOLUTION:
After being recommended by their sales training partner, The Bridge Group, Tylie retained Beth Schneider and Hobson Associates to lead the search. Within the first month:

• 8 qualified candidates were presented

• 5 were selected for interviews

• A finalist was identified, and an offer extended by the end of July

• By August, Tylie officially onboarded their new EVP of Sales

RESULT:
A strategic hire made with speed, precision, and confidence—exactly what you want when filling a critical executive role for the first time.