Great Products Don't Sell Themselves, Great Salespeople Do
Great SaaS products sell themselves.
I call BULL$HIT on that. Sure, you need to start with a great product in order for your company or startup to get off the ground. But, you will also need phenomenal salespeople to reach and appeal to buyers who won’t be swayed by just product features.
Sales, along with Marketing, are there to show prospects just how innovative your SaaS product truly is, and why it’s worth paying for. The best sales reps do this with ease — however they’re not the majority. And of course, as a sales leader, you’re always looking to spot these top sales reps who can take your company to the next level.
So who are they? The product evangelists of the world. Those who can “sell ice to Eskimos”. As a software sales recruiter who talks with talented (and sometimes not-so-talented) people every day, let me tell you what I’ve seen…