Folloze

Head of Marketing

Folloze is a leading Enterprise Account Based Marketing and Sales Platform. They power Sales to use tailored Marketing strategies, accelerating revenue growth through increased customer engagement, at scale. 

OUR CLIENT'S NEED: Someone to run marketing who knew the fast growing world of ABM (Account Based Marketing) or had worked in the Marketing Technology space, and was a culture fit.

THEIR SEARCH CHALLENGES: At first they were looking for a director level candidate and due to budget constraints, could only pay less than market value for the role. This would be US employee #18 for this startup.

HOBSON’S TALENT DELIVERY SOLUTION: 

Since this role really had to be a cultural hire, we tried to recruit out of companies that were in their world and had similar technologies. 

• We sent our client some candidates who were overqualified, and some that were a bit light, just to give them an overview of talent.
• 6 candidates were presented. All 6 were interviewed.
• After seeing some of the talent out in the market, Folloze ended up paying more than they had budgeted, and changed the title from ‘Director of Marketing’ to ‘Head of Marketing’.
• The candidate they hired was a natural fit and really hit it off with the founders and leadership, and ended up being a really unique fit for both company and candidate.
• The entire search took about 6 weeks to complete and the candidate signed the offer letter less than 3 weeks after Hobson presented her. 

www.folloze.com