Company Culture

8 Ways to Set Your Company Apart From the Competition

No matter what industry you’re in, you’re certain to have competitors-- whether it's someone selling a similar product or service, or someone who wants to snag your top job candidate. Whatever the competition is, we all want to beat them and stand out to our clients and consumers.

Yet, in today’s world where everyone claims to be # 1, it’s not so easy to differentiate and build your own authentic identity. Effective differentiation happens to be one of the main challenges small businesses face, as they are forced to compete against the big dogs.

Tell Me a Good Story…

We are in a marketplace that is dominated by candidates having so many options on where to work. Websites and job boards are constantly updated with new positions, endless InMails and voicemails are sent from recruiters about the latest and greatest opportunities… So, as an executive recruiter, the question for me is no longer “How do I find more jobs to fill?” but “How can I turn people’s heads to differentiate myself/the company I’m recruiting for from all the noise?”

A great way for companies to separate themselves and their value prop is by putting together a compelling story. According to neuroscience marketers, compelling stories with an emotional trigger alter our brain chemistry, making us more trusting and open to ideas. People are not only hardwired to love stories, but they innately want to follow what is brilliant and new – whatever STANDS out!

Check out the following tips to improve your own organization’s storytelling strategy:

What’s ‘Company Culture’ Got to Do With it?

If someone were to ask me what’s so great about Hobson Associates, I’d probably say:

1. I had a chance to get and earn an equity position.
2. The office technology and environment are world class.
3.  My boss Lisa is super supportive.
4. The training is second to none, etc., etc., etc.

Wanna know the REAL reason?! ...

Perks You Didn’t Know Millennials Would Love

Are your benefit packages attracting Millennials? How can you be sure? These are questions many employers ask these days, including Glassdoor. To find out what benefits Millennials really care about, we asked our own employees. The answers may surprise you, but one thing is for certain: benefits can make or break whether a candidate wants to work for you.